WHY ARE BIG FILMS FAILING BIG TIME AT THE BOX OFFICE IN BOLLYWOOD?

Big-budget films like Baiju Bawra (Ranveer Singh); Ganpat 2, Rambo and Hero No.1(Tiger Shroff); Hera Pheri 3 (Akshay Kumar); Draupadi (Deepika Padukone) and Mr Lele (Varun Dhawan) are among the projects featuring prominent stars that have been shelved, according to a report in Economic Times recently. Such films account for 30-40% of all projects announced during the period when the Hindi movie industry has seen several releases that have failed to make an impact at the box office. Producers and trade analysts.

Recently, the box office saw three high-budget and much-awaited movies biting the dust. Akshay Kumar's Khel Khel Mein, Kareena Kapoor Khan starrer Buckingham Murders and the Rajkumar Rao starrer Mahi & Mahi failed to draw the crowds to the theatre.

Fridays are no longer the same. Movie lovers hardly wait for the day now as new Hindi releases rarely catch their fancy. Movie halls don't see those long queues, and frantic rush for tickets is missing. Filmmakers, actors and producers now approach the day with caution, and nervousness. Hindi cinema is churning flops after flops. But why an industry, known for its path breaking content, is struggling to captivate the audience? The recent failures of big budget films like Fighter, Bade Miyan Chote Miyan, Maidaan and Yodha have prompted questions about the grim situation of Bollywood movies at the box office.



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